MODULE 9 How To Create Successful Publicity Campaigns & Communicate Effectively
Contents
- 30 Platforms you can use to reach your target market
- Branding tips
- Apps
- Printing – useful tips
- Social media
- Learn and apply these teachings to build a successful website
- Call-To-Action : why it is important and how it can be used to attract higher response rates
- Introduction to active view metrics
- How to optimize the money you spend on social media platforms
- – A/B testing explained
- – Multivariate testing explained
- – How to conduct cross-browser and cross-device tests
- – How to increase page load time
- – Important things you should know about keywords
- – How to switch off Google personalization
- How to create the keyword phrases that lead people to your website
- – Pay per click advertising
- – How to make WordPress sidebar widgets “sticky” & float with webpages
- How to test how effective your website is
- Explanation of some common internet terms
- Your messages to your niche markets
- The incentives you can offer to drive sales
There are dozens of ways to reach people – but which have the most impact and will be the most cost-effective for your business?
If your website does not work for you, you are wasting huge opportunities for increasing sales and levels of customer service.
How about your message – are you using the right message on the right platform?
What small incentives could you offer that could turn a “maybe” to “yes, and I want it now?”
Email etiquette
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