MODULE 9 How To Create Successful Publicity Campaigns & Communicate Effectively

Contents

  • 30 Platforms you can use to reach your target market
  • Branding tips
  • Apps
  • Printing – useful tips
  • Social media
  • Learn and apply these teachings to build a successful website
  • Call-To-Action : why it is important and how it can be used to attract higher response rates
  • Introduction to active view metrics
  • How to optimize the money you spend on social media platforms
  • – A/B testing explained
  • – Multivariate testing explained
  • – How to conduct cross-browser and cross-device tests
  • – How to increase page load time
  • – Important things you should know about keywords
  • – How to switch off Google personalization
  • How to create the keyword phrases that lead people to your website
  • – Pay per click advertising
  • – How to make WordPress sidebar widgets “sticky” & float with webpages
  • How to test how effective your website is
  • Explanation of some common internet terms
  • Your messages to your niche markets
  • The incentives you can offer to drive sales

  • There are dozens of ways to reach people – but which have the most impact and will be the most cost-effective for your business?

  • If your website does not work for you, you are wasting huge opportunities for increasing sales and levels of customer service.

  • How about your message – are you using the right message on the right platform?

  • What small incentives could you offer that could turn a “maybe” to “yes, and I want it now?”

  • Email etiquette

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