MODULE 9
How To Create Successful Publicity Campaigns & Communicate Effectively
Contents
- Introduction
- Platforms you can use to reach your target market
- Branding tips
- Apps
- Email Etiquette : guidelines for creating good emails
- How to write professional press releases
- Printing – what is helpful to know
- Factors to take into account for a successful product launch
- Plan a product launch
- Create your theme and invitation
- Social media
- Learn and apply these teachings to build a successful website
- How your Call-To-Action can be used to attract higher response rates
- Create your own calls-to-acton
- Introduction to active view metrics
- How to optimize the money you spend on social media platforms
- A/B testing explained
- Multivariate testing explained
- How to conduct cross-browser and cross-device tests
- How to increase page load time
- Important things you should know about keywords
- How to switch off google personalization
- How to create the keyword phrases that lead people to your website
- Pay-Per-Click advertising
- How to make wordpress sidebar widgets “sticky” & float with webpages
- Time to test how effective your website is
- Explanation of some common internet terms
- Your message to your niche markets
- What message are you going to put on what platform?
- What incentive are you willing to offer (to drive sales)?
- Module 9 completion form
There are dozens of ways to reach people – but which have the most impact and will be the most cost-effective for your business?
If your website does not work for you, you are wasting huge opportunities for increasing sales and levels of customer service.
How about your message – are you using the right message on the right platform?
What if you are loosing customers because of errors in email communication?
What small incentives could you offer that could turn a “maybe” to “yes, and I want it now?”
12-month licence for unlimited personal access to ALL 12 MODULES in the Business Blueprint for Success – only R3999 ex. VAT
More than 400 A4 pages of powerful resources – helping you to MAKE and SAVE thousands in your business.
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