MODULE 4 New Business Considerations, Creating The Name, Logo And Slogan For A New Business/Product/Service


  • Understanding the three main types of business
  • What to take into consideration when you buy an existing business or franchise
  • Naming a business, product or service
  • Creating your business or product logo
  • Creating your slogan / Unique Selling Point (USP) to go with your logo
  • Here you get to understand why it is so important that you choose the correct name for your business and the different product / services you offer. A name can make or break a business – and image, expectation and delivery go hand-in-hand!

  • You will learn how to create an image across all platforms that is consistent with the nature of your business and it starts with your logo being congruent with the name.

  • You are creating valuable intellectual property so you need to find out how you can protect it. To do this, we refer you to the module covering South Africa’s laws and regulations.

M4 Sample

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